The Chicago Entrepreneur

Walmart launches swim and activewear brand, Love & Sports

Walmart Inc. announced the launch of a new exclusive brand, Love & Sports, created with fashion designer Michelle Smith and indoor cyclist Stacey Griffith. Items are made with “high-performance” fabrics and are intended to go from the gym to daily activities. The collection includes 121 items priced from $12 to $42 and include running shorts, one- and two-piece swimsuits and nylon jackets. Walmart stock has advanced 10.5% over the last year.

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