The Chicago Entrepreneur

Blue Apron adding breakfast options

Blue Apron Holdings Inc. said Thursday it’s adding breakfast options, including Fried Egg & Prosciutto Sandwiches with Smoked Gouda & Calabrian Mayo and Buttermilk-Cornmeal Pancakes with Maple-Fig Syrup & Pistachios, available for delivery starting April 18. Customers will be able to see the options on the website starting March 21. The breakfast options can be prepared in 15 minutes and priced from about $9 to $12. Blue Apron stock is down 44% over the last year while the S&P 500 index is up 10.6%.

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