Toronto-based Top Tier Group started Top Tier Safety Supplies during the COVID-19 pandemic to deliver personal protection equipment, better known as PPE, to all parts of the world. Today, they’ve sold nearly two billion PPE products and they continue to search for new customers as the company grows.
Personal Protective Equipment (PPE)
PPE is likely something you’ve heard of by now as it gained popularity during the peak of the pandemic. Many schools, hospitals, and other businesses struggled to get the PPE they needed to protect themselves from COVID-19. Top Tier Safety stepped in to try and help fill these needs with products like masks, gloves, and face shields available among a total of over 20,000 products on their company’s Shopify website. “There was so much demand for those products when we started and it really hasn’t slowed down,” Theodorou says. “As long as the virus is around, it seems like there’s always gonna be a need for those products.”
Popular Products
In a recent Instagram post, the company highlighted it’s ten most popular products, all of them related to PPE and the pandemic. The top three items were a 50-pack of masks, Lysol Wipes, and vinyl gloves. Theodorou has seen first hand how much those products specifically have been in demand. “We’ve never stopped getting orders for masks, wipes, anything like that that people use daily,” he says. “And we haven’t really struggled to provide those things either in terms of our supply.”
Company Goals
Top Tier sold PPE to multiple companies and countries over the past year, including the Thailand Board of Investment. No matter who they’re working with, Theodorou emphasizes the company’s values of hard work, transparency, and striving for improvement. “We want to constantly be getting better, both with how we operate and what we’re offering,” he explains. “That’s how you keep up with the competition.”
The Covid-19 Vaccine
In May of this year, Top Tier received MDEL License Level 3 certification in Canada. This allows them to help bring COVID-19 vaccines to the country, extending the company’s efforts to fight the virus past the medical equipment and COVID-19 tests that they offer. As the focus of the pandemic shifts towards vaccinations, Theodorou says this licensing is key for the company’s future. “Some people have stopped wearing masks and turned their attention towards the vaccine,” he says. “We have to keep up and getting this certification helps us do that.”
Other Businesses
In addition to selling thousands of products through Top Tier Safety Supplies, Top Tier Group also operates more than a dozen companies offering innovative solutions, including local and international moving operations. International items can be shipped by Top Tier Airlink or Top Tier Containers by sea. In North America, Top Tier Moving has won multiple awards, including Modern Removals Company of the Year at the 2020 New World Report Awards. Top Tier also operates Mein Haus Staging, a home staging company that helps clients sell their vacant or occupied homes.
Clients and Promotion
Top Tier serves several well-known companies and organizations across all parts of their business, including Amazon, Popeyes, and the Government of Canada. Their Instagram has a following of over two million users. In just the past few months, they added over a million followers on their main page. Outlets like The New York Times, CBC News, and Forbes have also featured stories on their efforts to fight the virus.
As every part of Top Tier Group continues to grow, Theodoru hopes this kind of exposure will grow with it as well. “Obviously the goal is to be known across the world, I guess you’d say become a household name,” he says. “With that, we want people to know we’re reliable and they can count on us to fill their needs, whether it’s with safety supplies, moving, whatever part of our company you’re looking at.”
For more information on Top Tier Safety Supplies, visit the company’s store at toptiersafetysupplies.myshopify.com. For information on all of the companies owned and operated by Top Tier Group, visit the company’s Instagram page at instagram.com/toptiergroupinc.
