You need to sell a story to sell your product. The psychology of branding is the key to it.
More Stories
Bantam Bagels’ Founder Fell Into a Mindset Trap ‘People Don’t Talk About’ After Selling the Now-Defunct Business for $34 Million — Here’s What Happened
Elyse Oleksak and her husband Nick founded their mini bagel business in 2013 — and it was an instant hit.
4 Common Mistakes That Will Spell Doom Your Ecommerce Business
It's hard to spot a success story before it happens, yet it's easy to tell if a business will struggle....
Ask Co-Founder of Netflix Marc Randolph Anything: How to Watch
How to watch the new live streaming episode of 'Ask Marc' on April 11th at 2 PM ET.
This Startup Wants to Grow Your Side Hustle For You, While Cutting You a Monthly Check
OpenStore gives Shopify owners two interesting options: Sell and walk away with a generous payout, or take a vacation while...
This Dad Started a Side Hustle to Save for His Daughter’s College Fund — Then It Earned $1 Million and Caught Apple’s Attention
In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.
‘Don’t Be Afraid to Do Something That Nobody Understands’: How This Entrepreneur Re-Invented His Career and Found Happiness
Chef Joe Gatto, host of "From Scratch," gives his recipe for starting a cooking show, making deep connections through food,...