It has been a rocky year so far, in 2022, with worries about inflation competing with hopes about recovery for the market’s attention. In the midst of all the action, to no one’s surprise, have been six stocks (Facebook, Amazon, Netflix, Google, Apple and Microsoft or FANGAM) that have largely driven US equities for the last decade, roiling the market with their most recent earnings reports. Netflix and Facebook saw drops of 20% or more in market capitalization, following negative earnings reports, but Amazon and Google beat market expectations. In this post, I will be valuing each of these companies, both to assess whether to invest in them individually, and to examine whether there are lessons for the market in their price entrails.
My September 2020 Valuations
If you tally the winners and losers in the stock market sweepstakes between 2010 and 2019, it is undeniable that the decade belonged to the FANGAM stocks, as can be seen in the graph, where I chart the collective market cap of these six companies against the collective market cap of all US equities, and report on their percentage share:
Read post, with links to valuations, from September 2020
Updating the Numbers
In the eighteen months since I valued these companies, much has happened, to the economy, to US equities collectively, and to these six companies, in specific. In the graph below, I report on the collective market capitalization of US equities, broken down into three groupings, the FANGAM stocks, all other US tech companies and the rest of the US equity market, from August 31, 2020 to February 9, 2022:
The Numbers
Since I last valued the FANGAM stocks in September 2020, there have been six quarterly earnings reports from each of these companies, and I report on two key operating measures, revenues and operating income, in the table below, for the last three fiscal years for each of the companies. (Note that four of these companies have calendar year-ends, and two have fiscal years that end mid-year. For the latter, I am reporting on the trailing 12-month numbers, to ensure that I have the calendar year numbers.)
The News
The FANGAM six, by virtue of their market capitalizations and their presence in our daily lives, have been also among the newsworthy of companies, and a significant portion of the news stories have are only mildly connected to current operating numbers. If I were to summarize the news about these companies in the last eighteen months:
Facebook and Google found themselves in the midst of both the data privacy and political partisanship debates, as politicians and regulators argued about how best to restrict the social media platforms of these companies. Google, notwithstanding a few storms around YouTube, escaped relatively unscathed, but Facebook continued to draw fire from all directions. It is worth noting, though, that Facebook’s loss of half a million users in the most recent quarter may have been more attributable to Apple tightening privacy protections on its devices than government action. The most revealing news story about Facebook, though, was its decision to rename itself “Meta”, in late October, and it framed the decision as readying itself for business in the Metaverse. I argued then that the name change was a reflection of management at Facebook coming to the conclusion that its name had become too toxic, from a business perspective, and I did sell my shares in the aftermath. In hindsight, of course, this was a fortuitous decision, since it allowed me to evade the post-earnings collapse in the stock price, but it was definitely more luck than skill.The big stories affecting Netflix were less about the company and more about its competitors, and one of them, in particular, Disney. During this two-year period, Disney doubled down on Disney Plus, its streaming platform, and on content production, spending more than $25 billion on content in 2021. Netflix continued its traditional path of spending immense amounts on content, with content costs reaching $17.7 billion in 2021, but its cost of acquiring users climbed, as the US and European markets matured, and new subscribers in Asia and Latin America, the two geographical areas with the most user growth potential, delivered less revenues per subscriber.Apple and Microsoft, ancient companies by tech standards, continued for the most part to keep their heads down, and stay out of public controversies. In fact, Apple managed to reframe itself as a protector of privacy, putting itself on the right side of that debate, while also inflicting pain on its competitors (see Facebook above). Its new iPhone models rolled out smoothly and to generally positive reviews, a source of immense relief to a company that lives on the revenues from that product. Microsoft continued its long term path of consolidating its core product franchises (Windows and Office) and converting them to subscription businesses (with Office 365), while increasing its cloud business exposure. In the last month, the company made a splash with its announcement of the acquisition of Activision Blizzard for $68.7 billion, in an all-cash deal. While I am not a fan of acquisitions, especially big ones of publicly traded companies, there are some reasons to believe that this deal has a better chance than most of succeeding. First, at close to $70 billion, the deal looks big in absolute terms, but relative to Microsoft’s market cap (of $ 2.2 trillion), it is a small deal. Second, I have to weigh in the fact that Microsoft has not been trigger-happy, when it comes to deals, and Satya Nadella has not struck me as an ego-driven CEO, at least in his public interactions. Third, I think that this deal plays into a much bigger end game, for Microsoft, than getting market share in the conventional game platform business. Finally, Activision own internal troubles had led to marking down of its stock price in the months leading into this deal, effectively reducing the actual premium paid. I know that there are some who see this acquisition as an attempt by Microsoft to squeeze Sony and Nintendo, but while that may be a side-product of this deal, I think that Microsoft has a much bigger gaming market, in mind, with much of it online, where it is competing against the other social media giants (Facebook and Google) and online game platform companies (Roblox). Of the six companies in the group, Amazon is most used to being targeted, for political and social reasons, over its entire lifetime. In addition to the stories about worker exploitation, with anecdotes about drivers not able to take bathroom breaks and overworked warehouse workers, there were questions about its competitive practices, albeit often planted by competitors whose only hope of stopping Amazon has become the government. While Jeff Bezos officially stepped down as CEO of the company in 2021, his status as one of the richest men in the world, his messy divorce and newfound standing as a globe-trotting celebrity all became news stories about Amazon. It is a testimonial to the succession team that Bezos built at Amazon that the company continued its march towards global dominance, notwithstanding all these distractions.
The FANGAM Valuations: February 2022
In the trading game, where pricing is driven by mood and momentum, earnings reports and news stories are scanned for incremental news, information that ultimately will have little effect on value, but can move prices substantially. That explains the fixation with earnings per share expectations, and why seemingly trivial surprises, where a company beats or falls short of earnings expectations by a few cents can cause the market capitalization of a company to increase or decrease significantly. If you have been reading my posts, it should come as no surprise to you that I believe in intrinsic value, but I also believe that intrinsic value is driven by narrative. To me, the value effect of earnings reports and news stories comes from how they change (or don’t change) the core narratives for companies. In keeping with that belief, I revisited my narratives for the FANGAM stocks, with the intent of revising these narratives, based upon what we have learned about these companies in the last two years:
Converting these stories into numbers, I revalued the six companies. You can download the full valuations by clicking here (Facebook, Amazon, Netflix, Google, Apple, Microsoft), but the summary of my key assumptions and valuations are below:
(Download full valuations of Facebook, Amazon, Netflix, Google, Apple, Microsoft)
At the risk of repeating some of what I have said before, here is what the valuations tell me about these companies, as investments.
